To succeed in today’s increasingly competitive environment, credit unions need superior brand intelligence. ACCESS-A1 Competitive Choice for Excellence in Service and Soundness will arm you with the critical insight you need to build the optimal organization wide brand strategy. It will show you how returns from a well-managed brand can be greater than those of any other business activity.

This diagnostics tool would help in developing branding strategies for credit unions capitalizing the competitive advantage. This would also be the basis for ACCU’s member organizations in providing technical assistance for members to implement the branding strategies and developing advertising materials that will serve as model for credit unions.

The branding strategies will define the role of the Credit Union Movement as a new leader in the Financial Service Sector. In so doing, it will promote those characteristics that differentiate credit unions from other financial institutions in the marketplace. Further, branding will also communicate our capabilities to a broad national audience that does not realize how closely attuned their values are with those of credit unions. Most importantly, credit union operation will turn around into a dynamic and creative cooperative financial institution.